1+1 media estimates PayTV market share of six largest providers at 50%
The 1+1 media estimates the Ukrainian PayTV market share of six largest providers at 50%, Director of the distribution and broadcast development department of the group Andriy Malchevsky said at a meeting with journalists in Kyiv on Tuesday.
"Large providers based on the volume of the subscriber base - Triolan, Lanet, Volia, Viasat, OllTV and Megogo - are the top six providers who have chosen the vector of development towards business. They understand that they will not be able "to earn here and now, and then to rest on their laurels." They invest, modernize their networks and, accordingly, the service that we want to give to the subscriber is formed by them," he said.
According to Malchevsky, the television operator Volia has about 1 million subscribers, which is about 20% of the household market in the PayTV market.
"The total subscriber base of these six operators is more than 50% of the entire subscriber base in Ukraine. Then there is a huge number of small players," he said.
In turn, Executive Director of 1+1 media and PayTV Development Director Yaroslav Pakholchuk said that the media group is in a dialogue with the largest providers of the market regarding the launch of HD channels in Ukraine.
"In 2020-2021, our media group will launch the first HD channels. Whether it will be 1+1 or just two or three channels, we will look at the demand, but we are keeping the finger on the pulse of latest trends, we are in constant dialogue with providers about how they will separate these channels from SD channels, and whether there is a demand. Technically we are ready - we have already injected the millions of core investments in equipment, content and telecentres. Other media groups have either already replaced the equipment or are in the process of it," he said.
According to Pakholchuk, an HD channel market potential can be estimated from HD and UltraHD sales statistics, as well as by analyzing the market of IPTV subscribers. Now the potential for receiving channels in HD quality in Ukraine is 1.5 million subscribers, but only 30% of them are confident users of HD content.