11:26 16.08.2018

Ukraine NOW brand receives Red Dot award – Groysman

2 min read
Ukraine NOW brand receives Red Dot award – Groysman

The brand Ukraine NOW has received one of the most prestigious awards in the world – from Red Dot design, Prime Minister Volodymyr Groysman has said.

"This is recognition of our creative industry and the excellent promotion of the state. Works recognized by the award are exhibited in the leading museums of contemporary design Red Dot in Germany's Essen," Groysman said on his Facebook page.

The prime minister said an excellent image cannot create a great image, but is an important part of it.

"We will continue work on the brand so that foreigners recognize, respect and admire the achievements of our country," Groysman said.

As reported, on May 10, the Cabinet of Ministers approved the form of the brand (symbol) of Ukraine – Ukraine NOW – and instructed the Information Policy Ministry to register the brand and label.

In particular, the brand is the inscription "Ukraine NOW" (the word "Ukraine" without the color filling, the word "NOW" in the yellow filling, and also the symbol in the blue circle at the end of the inscription, which can be changed depending on the situation).

The government also instructed the Information Policy Ministry to register the brand and design the standard how to apply it.

The secretary of the Information Policy Ministry, Artem Bidenko, said that the brandbook of Ukraine will be designed on the basis of this symbol.

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