Foxtrot launches sales on Allo marketplace
In December, the all-Ukrainian retailer of household appliances and electronics, Foxtrot, announced its entry into another popular e-commerce platform – the innovative goods marketplace, Allo.
"We are systematically developing our brand's presence in e-commerce and marketplaces. Our partnership with Allo is a logical continuation of our strategy aimed at maximizing customer convenience and omnichannel sales," said the company's CEO, Yuriy Polischuk, in a press release.
He noted that the launch of Foxtrot.ua's collaboration with Allo coincides with the Christmas and New Year period, which allows for a better testing of sales dynamics, demand levels, and user engagement with the platform. Based on the test's results, the company will determine further steps for scaling, collaboration, and expansion of Foxtrot.ua's categories on the partner marketplace. For now, the partner marketplace is launching with a selection of large household appliances—a category in which the retailer has the greatest expertise in the Ukrainian market.
"The modern electronics market requires a rethinking of relationships. We at Allo clearly see that partial competition in certain segments should not be an obstacle to strategic partnerships that generate additional value for the end consumer. Effective collaboration is the future, as it guarantees expanded offerings and opportunities for all market players," added Denys Koretsky, Head of Allo's Marketplace Department.
