The digital age has already arrived and is systematically changing our existence. Today everyone has a smartphone in their pocket, and at home they have a robot vacuum cleaner or a smart speaker with a voice assistant. The beauty industry is sensitive to new trends, adopting the best from them. Let's talk about how digitalization will influence the work of private masters and analyze new ways of communicating with clients using the example of the GoBeauty application.

 

Digital etiquette

Even 20 years ago, it was difficult to imagine that all business issues would be solved using mobile phones. Today, this is the norm, and someone who acts differently looks like a dinosaur. More and more beauty professionals are going digital and abandoning outdated business patterns. Here are some illustrative examples:

• Marketplaces. Purchases of consumables in highly specialized stores are gradually fading away. The availability of information has led to the fact that today you do not need to search for professional-grade cosmetics and tools for a long time. Large online platforms offer specialists thousands of quality products with delivery from all over the world.
• Virtual consultations. Previously, it was not accepted to share secrets and life hacks. The specialists tried to keep their professional tricks secret. However, the trend towards openness changed everything. To successfully develop a personal brand, beauty professionals launch online courses, operate informational blogs and share stories about the importance of daily rituals.
• Online registration. The comfort zone of a modern person has expanded significantly, now affecting the digital world. It's no secret that many people find it more convenient to communicate through applications than to make calls. That is why more and more specialists are accepting messenger notifications.

The last item on the list requires special attention, because thanks to the online scheduling of an appointment, you can not only organize your work, but also save resources. A paper notebook is the last-century type of information storage. To paraphrase the well-known worldly wisdom: it is difficult to keep, easy to lose and impossible to find it.

GoBeauty App: much more than a digital notepad

Organization of work through a multifunctional application is the choice of beauty masters who want to keep up with the times. Thanks to GoBeauty, a self-employed specialist will be able to:

• Quickly and conveniently keep records. You just need to install the application on your smartphone and register. The schedule is formed in a matter of minutes, after which you can at any time make adjustments and book a time.
• Create an up-to-date customer base. Browsing history and customer data are stored on the server. The specialist can view information from different devices, supplement and change it.
• Promote your services. Each user who downloads the application sees the profile of masters from their city and can book an application for the procedure in real time. In addition, a beauty specialist can place an active booking link on his social networks in order to attract new customers.
• Keep in touch with customers. The GoBeauty app chat was created specifically for comfortable communications between the master and the client. Discussing the nuances of booking an application and impressions of the visit is now much easier.

GoBeauty is a virtual administrator and manager of a private master. Thanks to the online payment system integrated into the software, you can accept payments for services, and the system of bonuses for customers will help increase their loyalty. It is especially pleasant that neither party needs to pay for using the application. This is what beauty digitalization available to everyone looks like!