Exhibition of Ukrainian pavilion at EXPO-2025 in Japan opened in Ivano-Frankivsk

The exhibition of the Ukrainian pavilion "Not For Sale" at EXPO 2025 in Osaka (Japan) opened in the innovative business center Promprylad in Ivano-Frankivsk, the exhibition will last until January 23.

"After spending six months at EXPO 2025 in Japan, the Ukrainian pavilion, Not For Sale, has returned home. Kyiv residents have already seen it at the National Center Ukrainian House. For the next month, the pavilion will be at Promprylad in Ivano-Frankivsk. Be sure to visit before January 23. Admission is free," wrote Tetiana Berezhna, the Deputy Prime Minister for Humanitarian Policy and Minister of Culture, on Facebook.

Like at EXPO, the pavilion is shaped like a store where nothing can be bought. Instead of goods, visitors will find 18 items, each of which symbolizes human values such as freedom, dignity, and resilience. Each item has a real barcode that visitors can scan using scanners installed throughout the pavilion. Instead of price tags, screens show video stories from Ukraine, metaphorically displaying the real price Ukrainians pay for protecting basic rights, such as education, freedom of choice, and medical care.

As reported, on April 13, Ukraine officially opened its exhibition space at EXPO 2025 in Osaka (Japan). In six months, the Ukrainian pavilion has welcomed over 3 million visitors.

In September, it became known that the Ukrainian pavilion Not For Sale at EXPO 2025 won a silver award in the category Best Activation or Engagement at the World Expolympics competition.

In November, the exhibition of the Ukrainian pavilion at EXPO-2025 in Japan was exhibited in Kyiv.