12:16 07.11.2017

Synevo seeks to develop franchise chain in towns with population up of 50,000 people

2 min read
Synevo seeks to develop franchise chain in towns with population up of 50,000 people

The European network of medical laboratories Synevo seeks to develop the franchising chain of biomaterial reception centers in towns with population of up to 50,000 people, Synevo Ukraine Commercial Director Mykola Skavronsky has said.

"Since last year, we have been actively developing a franchising program. The Sinevo centers open even in small towns with a population of 20,000-30,000 people," he told Interfax-Ukraine, adding that, according to the strategy, Synevo is present in all regions in cities with a population of more than 100,000 people, and the network is present in the form of franchising in towns with a smaller population.

According to Skavronsky, at present the chain has opened about 40 franchising centers and plans to open another 20-30 centers in 2018.

"Our principle is the following: we do not allow franchising in those cities that are the points of interest for Synevo. We do not go to towns with a population of less than 50,000 for economic reasons, but if some franchisee chose this town, we will not open any other franchisee Synevo there. We allow only one franchisee to work in the town, but he or she may have several centers in this town," he said.

Skavronsky said that the company uses franchising only for opening biomaterial reception points, and the tests are conducted in the laboratory network centers.

Commenting on the possibility of developing a chain of laboratories, Skavronsky said that "this is not profitable now."

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