AGCO seeks to start Valtra tractor sales in Ukraine in 2018
AGCO, a global leader in production and supply of agricultural machinery and equipment, will start selling tractors on the Ukrainian market in 2018 under the Valtra trademark.
"We have plans to launch one of the main brands of Valtra Corporation in Ukraine in 2018. The Valtra plant in Finland already produces tractors for European countries, including for Belarus, Kazakhstan and Georgia," Marketing Director of AGCO Eastern Europe Anton Kostyrko said at the Agrarian Olympus Congress in Kyiv.
After the introduction of the new trademark to the Ukrainian market, AGCO plans to optimize and balance its distribution system.
"Distributors who sell Fendt equipment will also sell Valtra. We will comply with the European distribution system, because when focusing on a particular brand, it focuses on the supply of spare parts, the appropriate service tools and the correct distribution of human resources for servicing," Kostyrko said.
According to him, in 2017 the market of imported tractors in Ukraine grew by 17% compared to 2016.
"In 2018, amid a decline in the yield of sunflower and corn in some regions of Ukraine we do not predict a large increase in sales of agricultural machinery," the representative of AGCO said.
He said that now AGCO does not consider the possibility of localizing production of machinery in Ukraine, despite the program of 20% state compensation for purchased Ukrainian agricultural machinery.
AGCO sells a wide range of tractors, combines, feed processing equipment, self-propelled sprayers and tillage machines, attachments and original spare parts.
The AGCO machinery is sold under the Challenger, Fendt, Massey Ferguson and Valtra trademarks.
AGCO is headquartered in Duluth (the United States).