Arricano makes it to rating of top five reputation activists in development market
In the National corporate reputation quality rating "Reputation ACTIVists - 2020", Arricano entered the top five companies in the construction and development market, scoring 197.43 points. The expert jury evaluated participants based on such indicators as reputation stability, image capital of corporate social responsibility, media activity, innovative approach and anti-crisis stability.
"Current trends in reputation management are closely related to the transformation of public life and public relations. (...) Unfortunately, the pandemic will not end tomorrow, the vaccine is not a panacea, and the current changes in the way of life may last for a long time, or even forever. This does not mean a decrease in the level of turbulence in the external business environment, uncertainty remains and increases: new trends are added to already understood trends. Therefore, next year will push us to develop new, more advanced reputation management practices," said Olena Derevianko, Chairman of the organizing committee of the National rating of corporate reputation management quality "Reputation ACTIVists" and Vice-president of the Ukrainian PR League.
In the last year's rating, Arricano took first place, having 221.75 points for the quality of corporate reputation management. However, 2020 was a difficult year for developers who manage shopping malls, because 30% of the time, which is more than 90 days, their activities fell under state restrictions in the work of shopping malls and lockdowns. Consequently, both Arricano and other players of the market segment had to jointly defend the industry position regarding the safe stay of visitors in the shopping mall. Meanwhile, Arricano has invested in the information campaign, CSR, and charity projects.
In this rating, the jury analyzed all companies related to the construction industry: manufacturers of construction materials and designers, consultants and developers, as well as industry public organizations.
"Developers have many stakeholders: from potential buyers to city officials. You can't please everyone. That is why the construction and real estate market is a limitless sea of opportunities and discoveries, experiments and new strategies for working with reputation," said Olha Solovei, CEO of URE Club and publisher of specialized media Property Times and 3m2.ua.
"Last year, we focused on supporting and promoting our tenants. Because reputation is not only about trust, but also about mutual assistance. For example, we implemented a communication project with food court operators and a cinema in Prospekt shopping mall - MOOD plus FOOD - to increase the demand for food consumption outside the home. This was accompanied by rational and emotional messages, gastronomic exhibition, creative communications, and raffle for movie tickets. A separate project was Art&Fashion, which we held in Prospekt and RayON shopping malls to draw attention to fashion, modern brands and the need to improve our own style," said Anna Chubotina, CEO of Arricano.
"2020 has affected the fact that appeals to the authorities and anti-crisis communications have turned from random instructive cases into a stable phenomenon. This year motivated us to constantly work with external and internal audiences in a new way, because our plans have repeatedly changed almost the last moment, due to the introduction of lockdowns. The Reputation ACTIVists rating showed who performed best in such difficult conditions," said Olena Obukhivska, Communications Director of Arricano.
Arricano expresses its gratitude to the organizers of the National rating of corporate reputation management quality "Reputation ACTIVists," experts and investment analysts, chief editors and journalists who evaluated developers and gave points.
The general partner of the rating is Asters law firm, and the analytical partner is LOOQME monitoring service, which also provides its services for Arricano.