Insurance companies of Ukraine in 2020 paid profit tax to the state and local budgets in the amount of UAH 1.674 billion, which is UAH 334 million (24.5%) more than in the same period in 2019, and 51, 5% more than in 2018, Oleksandr Zaletov, the vice president of the League of Insurance Organizations of Ukraine (LIOU), has said.

According to him, as a result of the impact of the COVID-19 pandemic, a significant trend in 2020 was the revision of business strategies for almost all insurance companies without exception. The drop in sales for a number of types of insurance (Green Card, tourism, KASKO) encouraged insurers and insurance intermediaries to digitalize. To one degree or another, distance sales and settlement using Internet technologies have become the main strategic objectives of the digitalization of the Ukrainian insurance market. In fact, an indicator of the competitiveness and investment attractiveness of the insurer was the ability to remotely conclude or renegotiate an insurance contract, amend it, and provide documents to the insurer confirming the insured event.

According to Zaletov, unfortunately, the legal framework and technologies for remote servicing of insurance companies' clients lag significantly behind the needs and need further reform. In addition, on the way of increasing the customer focus of insurers, the tasks of improving the legislative regulation of issues aimed at protecting the rights of consumers of insurance services and countering their discrimination in the field of insurance are of particular importance. In this regard, it should be noted that basing an insurance rate on a characteristic that cannot be changed is contrary to the ideals of the EU and fairness.

"The terms of insurance contracts must not be excessive, inadequate or unfairly discriminatory, for example, direct or indirect restriction of citizens' rights on the basis of race, color, political, religious and other beliefs, gender, age, health status, disability, ethnic and social origin, property status, residence, linguistic or other characteristics," he said.

According to Zaletov, other representatives of non-banking financial markets, primarily financial companies, lessors and pawnshops, are also steadily increasing tax payments. So in 2020 they paid profit tax in the amount of UAH 604 million to the state and local budgets, which is UAH 196 million (47.1%) more than in the same period of 2019, and 149.6% more than for 2018.