Lozova Machinery (a brand of cultivating agricultural machinery manufactured by the enterprises of the UPEC industrial group, Kharkiv region) will soon sign an agreement with the distribution company Higginson Farm Equipment (Canada), which will allow starting the direct delivery of equipment to the North American continent, UPEC said in a press release.

Lozova Machinery got an official distributor in Canada on the results of a debut participation in the international trade show Canada's Outdoor Farm Show in Woodstock, Ontario, on September 11-13.

The press release notes that Higginson Farm Equipment cooperates with a number of dealers, and one of the largest regional dealers has already shown interest in the machinery of the Ukrainian manufacturer. In addition, a series of demos for Canadian farmers is planned.

"I am convinced that the first deliveries of agricultural machinery to the Canadian market will be followed by a rapid expansion of the volumes and geography of sales of Lozova Machinery, including the subsequent entry to the U.S. market. The North American continent is one of the largest and most promising world markets, and we've been going for a long time to become its full participant," UPEC Vice President for Marketing and Sales Roman Girshfeld said.

Lozova Machinery is one of the leading Ukrainian manufacturers of soil cultivating and sowing agricultural machinery, equipment for logistics and transportation.