McDonald's estimates its market share in Ukraine at 11%
Enterprise with foreign investments McDonald's Ukraine Ltd. (Kyiv), developing the American chain of fast food restaurants McDonald's in Ukraine, estimates its share in the market of catering establishments in Ukraine at 11%.
"Our market share is 11% (as of 2016) among all visits to out-of-home eating places where you can eat or snack, and it is not falling. This position is kept by opening new restaurants and increasing the number of visitors to the existing ones. The growth in attendance over the past 12 months was 5 percentage points," Director General of McDonald's Ukraine Grzegorz Chmielarski said in an interview with Interfax-Ukraine.
Asked whether the company is considering the possibility to start development on a franchising base in Ukraine, the expert said now it is better for the company to do business in Ukraine independently.
"This is a corporate decision, which directly depends on the peculiarities of the local market. Now it is better for us to do business in Ukraine directly as a 100% subsidiary of McDonald's Corporation, we will continue to work in this format," he said.
At the same time, he added that in many cities McDonald's opens restaurants through partnership cooperation.