Share of mortgage sales on primary market may grow to 45% - expert
Provided that the state program of preferential lending eOselia is financed stably, the share of mortgage sales on the primary market will grow to 40-45%.
This assessment was given to Interfax-Ukraine by the Marketing Director of the DIM Group of Companies, Darya Bedia.
"The main issue (of the effectiveness of state programs) remains financing, or rather, its volume and the speed of allocation of these funds. If financing is carried out in full, then according to our estimates, the share of mortgage sales on the primary market will grow to 40-45%," she said.
DIM joined the state programs of affordable housing loans eOselia and compensation for destroyed or damaged housing eRecovery in the spring of this year. Thanks to cooperation with SKY Bank and Bank Globus, it is possible to purchase real estate under these programs in all DIM projects.
"Since DIM joined the eOselia program, we can state that about 30% of all requests to our sales offices concern this program. Of these, about 10% go to real transactions. As for the eRecovery program, the first agreement under this state program was concluded at the beginning of September this year, namely, the purchase of an apartment in the Lucky Land eco-city," said Bedia.
The expert noted that thanks to these programs, despite the difficult times, demand in the primary market is growing, however, unfortunately, not all segments of the population can use eOselia.
“That is why we are developing internal lending programs in the company, offering flexible purchase terms and increasing installment periods as an alternative to state programs from DIM. For example, we have an installment program for up to five years. The first payment is from 20%, while the first year there are fixed minimum payments (one-room apartments from $300 per month, two-room apartments from $400, three-room apartments from $600 per month). We are also adding another program for cooperation with potential clients with flexible payment terms, where the buyer makes a first payment of 30% before the completion of construction, and pays the remaining amount within two years after the object is ready,” said Bedia.
In her opinion, developers’ own programs are not only an alternative to state programs, but also show the buyer that the developer’s financial model is stable enough and has enough financial reserves to complete its projects.