Astelit LLC (the life:) brand), the mobile communications operator, will carry out a large-scale rebranding and change its brand to lifecell which is consonant with the name of its owner – Turkcell.

"The company operated on the Ukrainian market under the life:) brand for over 10 years. The company will continue working under the new brand as a mature, experienced and multi-service operator," the operator said in a press release.

The operator said that in 2015, NYSE-listed Turkcell became the full owner of Astelit. Turkcell is one of the largest telecommunications companies in Europe and a leading provider of the telecom communications and solutions in Turkey.

As part of the rebranding the corporate colors of the parent company will be used – blue and yellow.

The company also said that at present, it is developing the 3G+ communications network and provides mobile Internet services to 5.4 million subscribers.

"Improving itself as a multifunctional and universal operator for all subscribers we will position the lifecell as the effective data operator providing as many as possible opportunities for communications via high-speed mobile Internet, connecting as many as possible Ukrainian consumers," the company said, citing lifecell CEO Burak Ersoy.

According to the Ukrainian Intellectual Property Institute (Ukrpatent), in September 2015 the operator submitted an application to register the lifecell brand for goods and services.