Astelit plans to reposition brand, strengthen presence in corporate segments in 2016
Astelit LLC (the life:) brand) plans to reposition its brand in 2016, expanding it to other segments, especially, the corporate segment, Astelit CEO Burak Ersoy has said in an interview with Interfax-Ukraine.
"The company positioned itself as the operator for youth for 10 years, and often corporate business does not consider the life:) brand as a potential provider. This year we will work on changing of our positioning. We want to become the operator for everyone – for families, large and small businesses and serious corporate clients," he said.
Ersoy said that the company has started changing its structure. In particular, two separate marketing directorates have been created: for corporate and individual businesses.
"Dividing these directions we will be able to better focus on corporate subscribers and present more interesting and beneficial offers to them," he said.
According to the Ukrainian Intellectual Property Institute (Ukrpatent), in September 2015 the operator submitted an application to register the lifecell brand for goods and services. Additionally, in December 2015, Astelit received the WE/MOVE brand, which the company plans to use to provide services to corporate clients.