PRESS RELEASE: School of Press Secretary opens in Kyiv
The School of Press Secretary, in which people can gain the knowledge needed for their work in the press services of political parties, companies and public organizations, has started operating in Kyiv.
Professionals – the heads of press services, information and analytical units, press secretaries, authorized delegates and assistants to candidates for deputies, as well as those who only plan to become media liaisons experts, are invited to the first lesson at the school.
Lessons at the school will be held in the format "One Day – Seven Master Classes." Teachers - the best practitioners, in particular, politicians, political scientists, information technologists, media experts, press secretaries and journalists - will present reports on major trends, technologies, instruments and opinions.
Among the teachers are prominent political analyst Volodymyr Fesenko, former spokespersons for the Ukrainian president, Dmytro Markov and Oleksandr Martynenko, a well-known expert in the field of television, Oleksiy Mustafin, an expert in corporate communications and the former press secretary of a regional governor, Alla Shorina, as well as experts in the field of advertising techniques and communication networks, Yaroslav Vedmid and Maksym Savanevsky.
Education at the School of Press Secretary will be applied in nature. Students will be able to get in just one working day the most necessary knowledge - from the concept of political trends to understanding how to "create" the image of a politician, which ads to target and how to use the Internet and social networks.
Information and technological support for the School of Press Secretary is being provided by the Interfax-Ukraine news agency, whose long experience and knowledge of the situation helped attract the best practitioners and experts to the teaching staff.
The director general of the Interfax-Ukraine news agency and the spokesman for the Ukrainian president in 1998-2002, Oleksandr Martynenko, believes that it is necessary for the press secretaries of various levels to exchange practical experience.
"The press secretary is a unique figure in terms of his importance in the structure of social communication. He is a link between a socially meaningful unit - a politician, businessman, company or project - and his audience, the community or a part of it. In order to ensure such communication, the press secretary must know and do a lot of things. We had to learn all this, as they say, "from scratch," and we want to share this knowledge," Martynenko said.
Venue: the first lesson at the School of Press Secretary will begin on January 27, 2012 at 1000 at 8/5a Reitarska Street (3rd floor, the conference room of the Interfax-Ukraine news agency).
An application for participation in the lesson may be submitted by phone +38 (050) 385 8088 or on the Web site www.prschool.com.ua.