Novel TM ColorWay products presented at a seminar in Kharkiv

The fourth marketing seminar in the Ukrainian ColorWay Partners' Tour 2011 was held on June 20, 2011 in Kharkiv. This tour is being conducted with the participation of partners from the "Exim-Standard" company, representing the well-known international brands (A4 Tech, F & D, Divoom, Powercom). Dealers and partners of "Rubin" (TM ColorWay) from the eastern regions of Ukraine gathered at the seminar on the topic "Earn more with us!" They received interesting and relevant information from the speakers - both technical and marketing - about a range of updates, new channels and sales methods that help in promoting products. The speakers at the marketing seminar in Kharkiv were the Director of Marketing and Business Development of "Rubin" Oleg Kristyuk and Director of Sales TM ColorWay Yuriy Ryemezovskiy. Evgeniy Kharybin from Exim-Standard told to the audience about updates to the range of brands. The new products presented to dealers and partners during ColorWay Partners' Tour 2011 included: HP inkjet cartridges with print heads; Spare parts for laser toners; TM ColorWay: ART series photo paper; Photo albums; New TM ColorWay cleaners (chistilki). The release of these products on the Ukrainian market is planned in the autumn of 2011, and partners and dealers can now pre-order these products. Also presented at the seminars was the B2B-program (including the launch of a dedicated Web site), which is being used by the company to establish communication with its partners, using both personal contacts and social networks. The authorization of service centers all over Ukraine was also conducted during the tour. The participants at the marketing seminar noted that all TM ColorWay products are appreciably different to similar products - they fully meet the needs of customers for high-quality products for printing and equipment care in optimal price. TM ColorWay products for printing give their customers the ability to print a large amount of photos and documents at a low price, in a convenient and easy way. A novelty in the Ukrainian market - TM ColorWay cleaners (chistilki) - have been pleasing customers due to their convenience and wide range of applications. Speaking at the seminar, Kristyuk noted that the "Rubin" Company uses innovative ways of working with its partners and dealers on the Ukrainian IT market. "Our company gives preference to an individual approach in collaboration with partners. We take into account the specifics, the capabilities and wishes of our partner - and then build a scheme of development and operation. For each client, "Rubin" forms marketing initiatives and a local partnership program. For a successful cooperation we only need the confidence of, and demand from, wholesale clients," said Kristyuk.