Ukrainian winemakers join hands to present joint brand, Wine of Ukraine, to conquer foreign markets
The Ukrsadvinprom Association has convened a congress of Ukrainian winemakers as part of the large-
scale specialized exhibition Wine & Spirits in Kyiv and introduced an umbrella brand, Wine of Ukraine,
which, according to the organizers, should help Ukrainian wine with winning solid positions in foreign
Head of the Ukrsadvinprom Association Volodymyr Pechko, who was a co-organizer of the event, says
Ukraine has already proved that it is a country with producers of high-quality wine, sparkling wine,
vermouth, brandy, fruit wines and distillates, however, marketing Ukrainian-made produce in other
countries should be backed by regular support of the state and an alliance of Ukrainian wine producers
around one brand on the "Made in Ukraine" principle.
"The Ukrsadvinprom Association, the country's leading winemakers recognized the urgent need for joint
actions to enter foreign markets. Our trips and participation in top wine trade fairs in Chile, Argentina,
France and other countries have shown in practice the success of other countries implementing joint
projects under a single wine brand. Only together we can successfully present our products, and the
common Wine of Ukraine brand will allow us to position our products abroad in the right way, reduce
costs when participating in foreign exhibitions and forums, and lower advertising and PR expenses,"
Volodymyr Pechko said.
"Our plans include the development of our project around the Wine of Ukraine brand as early as in 2020
and encourage all Ukrainian winemakers – both large and small enterprises – to join it," Volodymyr
Pechko, the head of the Ukrsadvinprom Association, added.
The Ukrsadvinprom association includes about 200 enterprises from different regions of Ukraine.
Ukrsadvinprom was established in March 2016 to bring together market players and provide practical
assistance in resolving problematic issues in viticulture and winemaking, as well as horticulture,
including berry and walnut growing.
The main areas include lobbying interests and representation of enterprises in state executive agencies,
expanding the geography of exports of products, formation of commodity lots, legal support of
economic activities, consultation on issues of applying for state support, development of technological
instructions and technical specifications necessary for the production of wines, cider, drinks made of
fruit and other types of wine products.
Volodymyr Pechko heads the Ukrsadvinprom Association.
Interfax-Ukraine is a media partner of the event.