Kiev, May 26, 2018

On the eve of the Saturday's final of the UEFA Champions League, leading Ukrainian designers presented haute couture collections in the colors of the emblems of the tournament finalists - Real Madrid and Liverpool. The show, entitled "UEFA Fashion Picnic", took place in the open air at the helicopter rooftop landing of the Parkovy Center.

The designers of Ukrainian Fashion Week, among them Poustovit, Golets, ANNAMUZA, FROLOV, AMG, Kir-Khartley and others, developed 50 evening looks for the UEFA Champions League Final Fashion Picnic. The creation of the designers’ outfits was inspired by the idea of ​​rethinking the colors of the emblems of Liverpool and Real Madrid football clubs, who will meet in the Champions League final in Kyiv on May 26.

"Perceiving the fashion industry only as a clothing manufacturer is a delusion. We believe that fashion is not just an industry. It is a "tribune" that allows you to talk to the world. Ukrainian fashion, like sports, is a powerful tool for promoting the image of our country. They are the bright markers that help to form a positive image of the country and export it abroad. Together we raised the wave that is so actively changing Ukraine today", said Irina Danilevskaya, head of the organizing committee of Ukrainian Fashion Week.

The show was held at the helicopter rooftop landing site of the Parkoviy Center and mixed football with the presentation of creative and fashionable capacities of Ukraine. The guests of the capital were treated to Ukrainian traditional cuisine in a modern interpretation. The organization of the event was supported by the Kyiv City State Administration, the team of Ukrainian Fashion Week and CFC Consulting.

"This event demonstrated that Kiev is a very creative city, a city of original ideas and talented people. Our capital really has the potential to impress and amaze, to show the world its originality and openness," said Alexei Reznikov, deputy chairman of the Kyiv city state administration.

"The uniqueness of this action is in that Ukrainian designers developed 50 models in a very short time, because the current UEFA Champions League finalists became known only in early May. We wanted to demonstrate that the Ukrainian fashion industry is extremely dynamic and capable of responding to the challenges of global trends almost in real time", commented Gennady Kurochka, founder and managing partner of CFC Consulting.

The highlight of this event was the premiere of the unofficial anthem of the final of the UEFA Champions League 2018, which was performed by the young and talented singer Nastya Baginskaya. Inspiring football fans to feel the atmosphere of this historic duel, the key phrase of the dynamic anthem-song (In Love With Football – In Love With Kyiv) says that someone who loves football will surely fall in love with Kyiv.

For more information - Yuriy Sak, Creative Director CFC Consulting, +38 095 618 1564 or [email protected]