14:38
08.10.2010
Annual conference 'Business of online stores and services' to be held in Kyiv on October 28
The Business of Online Stores and Services is the largest annual specialized conference on electronic commerce in Ukraine. Last year, the event brought together 390 participants from Ukraine, Russia, Belarus, Poland, Kazakhstan, and Moldova.
Conference program: The program includes special classes for online stores and reports chosen by means of voting. More than 1,500 visitors participated in the voting.
Master classes: Four unique master classes from the market professionals will be conducted at the conference. Only practical and useful information will be provided. How to organize your own call center: - how to start a call center; - how to make call center employees sell, not just answer (an increase in conversion); - how to scale human resource management. How to read and improve key performance indicators (KPI): - key performance indicators as a tool to increase business efficiency; - practice of forming the components of business metrics, examples and common mistakes; - Relationship Marketing. Dialogue with the most valuable customers. How to organize Internet business in the legal field: - Legal Aspects of Business in the Internet; - members of Internet business – scheme lasting relationships; - taxation for online businesses – apply any general rule. About online store promotion: - search engine optimization, working with internal factors; - increase the effectiveness of content for e-commerce sites; - unified system for analyzing the effectiveness of an online store based on Google Analytics. The round table discussion will be held after each workshop, where specific examples of online store business will be discussed, and participants will receive practical advice on dealing with them.
Reports The speakers include: - Olga Gorenko, organizer of the Ukrainian UX-UA community of usability specialists, ideologist and organizer of UxCamp, since 2010 Head of the Kyiv office of USABILITYLAB. - Eugene Musiyenko, head of the Turum-Burum, is engaged in usability and user interfaces since 2007, the portfolio of the new design Outlets - Sergei Protopopov, leading usability expert at Usabilist.com.ua, has experience in designing user interfaces, since 2007 worked and is working with leading Ukrainian Internet Holding: Bigmir.net, Tochka.net, Sanoma Magazines - Vladislav Flax, OWOX Director, working on the e-commerce market of Ukraine since 2002, specializes in developing and supporting modern online stores based on proprietary technology OWOX Engine, create an online store: Rozetka, Sokol, Kyivstar, Agro-Union and many others. The representatives of the following companies will share their experience: Google, Yandex, Comfy, Silpo, SoftKey, Imena.ua, KPI `s.ru, Ukrainian Banner, Promodo, TNS, UaMaster, "The Messenger" Russia, Futbolka.ua, YUTS "Precedent" Gorod.ua, marketing mix, NetPeak, CDPlus.
Community Conference participants can address their questions to the speakers before the conference and they will be answered in reports. Participants also can exchange contacts within the conference and round table speakers and participants before the conference - on the event Web site . Wish to keep abreast of all the latest conference news - subscribe to rss-feed or to the official Twitter-Account OWOX . Organizer of the conference - the company OWOX . To participate, you should register on the conference Web site: www.conf.owox.ua . The conference will be held in Kyiv on October 28. Interfax-Ukraine is a general information partner of the event.
Conference program: The program includes special classes for online stores and reports chosen by means of voting. More than 1,500 visitors participated in the voting.
Master classes: Four unique master classes from the market professionals will be conducted at the conference. Only practical and useful information will be provided. How to organize your own call center: - how to start a call center; - how to make call center employees sell, not just answer (an increase in conversion); - how to scale human resource management. How to read and improve key performance indicators (KPI): - key performance indicators as a tool to increase business efficiency; - practice of forming the components of business metrics, examples and common mistakes; - Relationship Marketing. Dialogue with the most valuable customers. How to organize Internet business in the legal field: - Legal Aspects of Business in the Internet; - members of Internet business – scheme lasting relationships; - taxation for online businesses – apply any general rule. About online store promotion: - search engine optimization, working with internal factors; - increase the effectiveness of content for e-commerce sites; - unified system for analyzing the effectiveness of an online store based on Google Analytics. The round table discussion will be held after each workshop, where specific examples of online store business will be discussed, and participants will receive practical advice on dealing with them.
Reports The speakers include: - Olga Gorenko, organizer of the Ukrainian UX-UA community of usability specialists, ideologist and organizer of UxCamp, since 2010 Head of the Kyiv office of USABILITYLAB. - Eugene Musiyenko, head of the Turum-Burum, is engaged in usability and user interfaces since 2007, the portfolio of the new design Outlets - Sergei Protopopov, leading usability expert at Usabilist.com.ua, has experience in designing user interfaces, since 2007 worked and is working with leading Ukrainian Internet Holding: Bigmir.net, Tochka.net, Sanoma Magazines - Vladislav Flax, OWOX Director, working on the e-commerce market of Ukraine since 2002, specializes in developing and supporting modern online stores based on proprietary technology OWOX Engine, create an online store: Rozetka, Sokol, Kyivstar, Agro-Union and many others. The representatives of the following companies will share their experience: Google, Yandex, Comfy, Silpo, SoftKey, Imena.ua, KPI `s.ru, Ukrainian Banner, Promodo, TNS, UaMaster, "The Messenger" Russia, Futbolka.ua, YUTS "Precedent" Gorod.ua, marketing mix, NetPeak, CDPlus.
Community Conference participants can address their questions to the speakers before the conference and they will be answered in reports. Participants also can exchange contacts within the conference and round table speakers and participants before the conference - on the event Web site . Wish to keep abreast of all the latest conference news - subscribe to rss-feed or to the official Twitter-Account OWOX . Organizer of the conference - the company OWOX . To participate, you should register on the conference Web site: www.conf.owox.ua . The conference will be held in Kyiv on October 28. Interfax-Ukraine is a general information partner of the event.