16:12 08.05.2018

Ukrainians call for boycott of Adidas in response to release of uniforms of USSR team

2 min read
Ukrainians call for boycott of Adidas in response to release of uniforms of USSR team

Ukrainian users of social networking sites have launched a flash mob with a call to boycott the products of the Adidas international sportswear brand due to the release by the company of a collection of uniforms of the USSR national football team.

"Adidas prefers to use USSR symbols on their clothes. For me it means that I will no longer spend a single penny on their things. The company that does not respect history and does not feel compassion for human suffering does not deserve me as a client," professor of the Lviv Business School Yaryna Klyuchkovska wrote on her Facebook page.

Ukraine's First Deputy Finance Minister Oksana Markarova also joined the flash mob.

"Adidas decided to support the regime that killed millions of people and was a people's prison, putting the name and logo of the USSR on its products. What's next? The line of apartheid clothing? How can such an epic failure occur in a company that can afford the best professionals? No more Adidas for me or my family," Markarova wrote on her Facebook page.

This flash mob also spread to Twitter. Users publish ironic photos depicting Adidas products with a swastika.

Kyiv-based Adidas Ukraine told Interfax-Ukraine that the company would provide information on its plans to sell products with Soviet symbols in Ukraine only after a written request.

At the same time, a collection of sportswear with the image of the USSR coat of arms and the inscription "USSR" has already disappeared from the company's website.

As reported, the SBU attached to the investigation the information about the possible work of Adidas in occupied Crimea.

Adidas Ukraine was registered in 1996. It sells goods for sports.

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