Cooling of Ukrainian-Russian relations did not affect reputation of large banks, states survey

Kyiv, September 27 (Interfax-Ukraine) – The cooling of Ukrainian-Russian relations has not significantly affected the reputation of the largest and large banks with capital from the CIS operating on the Ukrainian market, the managing partner of the NOKs fishes research firm, Oleh Kononenko, said at a press conference at Interfax-Ukraine on Tuesday. This is proved by the results of the next Goodwill-factor open reputation research carried out by the Vlast Deneg magazine jointly with NOKs fishes. "If the credit activity of the real sector in Ukraine shows that Russian banks in January-July continued to credit large and reliable borrowers, then the media models set up by the banks in the first half of 2011 indicate caution and some confusion of financiers due to new political circumstances," he said. According to a press release prepared for the press conference, the purpose of the research is to show the interdependence between image and reputation features. The period of study is January to June 2011. The expert group consists of stock analysts from 18 companies. The research methodology includes the assessment of experts' knowledge about the banks on such criteria as marketing and sales, banking products and services, business, assets and liquidity, external and internal communications. Reputation rating of banks with capital from CIS, Q1-Q2, 2011:

Bank	Place in general reputation rating	Place in rating of communicative impact	Place in rating of eventful impact
VTB Bank (Ukraine)	1	5	5
Sberbank of Russia	2	4	4
Alfa-Bank (Ukraine)	3	2	2
Prominvestbank	4	3	3
BTA Bank	5	1	1