More than a half of Ukrainians believe the media are a social institution that is most interested in making citizens well-informed of politics, according to a survey conducted by the sociological service of the Razumkov Center which has been presented at a press conference hosted by the Interfax-Ukraine News Agency on Tuesday.

"The respondents were asked to what extent, in their opinion, certain social institutions (or subjects) are interested in citizens having more knowledge of politics. The media (50.5%) and non-governmental organizations (50%) were mentioned among those interested most often, while the central government (25%), local authorities (24%), trade unions (24%), politicians (23%), political parties (23%) were named less often, and oligarchs (8%) were mentioned most rarely," it is said in the survey.

Researchers also noted that, in comparison to the 2019 survey, in 2023, respondents said the interest of the majority of institutions and subjects (except for trade unions) has increased.

The survey was conducted from September 21 to September 27, 2023, as part of the ENGAGE program, funded by the United States Agency for International Development (USAID) and implemented by Pact in Ukraine. The content of the survey is the sole responsibility of Pact and its partners and does not necessarily reflect the views of the USAID or the U.S. Government.

The face-to-face survey was conducted in Vinnytsia, Volyn, Dnipropetrovsk, Zhytomyr, Zakarpattia, Zaporizhia, Ivano-Frankivsk, Kyiv, Kirovohrad, Lviv, Mykolaiv, Odesa, Poltava, Rivne, Sumy, Ternopil, Kharkiv, Kherson, Khmelnytsky, Cherkasy , Chernihiv, Chernivtsi regions and the city of Kyiv (in Zaporizhia, Mykolaiv, Kharkiv, and Kherson regions - only in those territories controlled by the Ukrainian government and in which hostilities are not ongoing).

The face-to-face survey was conducted in Vinnytsia, Volyn, Dnipropetrovsk, Zhytomyr, Zakarpattia, Zaporizhia, Ivano-Frankivsk, Kyiv, Kirovohrad, Lviv, Mykolaiv, Odesa, Poltava, Rivne, Sumy, Ternopil, Kharkiv, Kherson, Khmelnytsky, Cherkasy, Chernihiv, Chernivtsi regions and the city of Kyiv (in Zaporizhia, Mykolaiv, Kharkiv, and Kherson regions – only in the territories controlled by the Ukrainian government where there are no hostilities).

The survey was conducted using a stratified multi-stage sample using random sampling at the first stages and a quota method for selecting respondents at the final stage (when respondents were selected according to gender and age quotas). The structure of the sample population reproduces the demographic structure of the adult population of the territories where the survey was conducted as of the beginning of 2022 (by age, gender, and type of settlement).

Some 2,016 respondents aged 18 years and over were surveyed. The theoretical sampling error does not exceed 2.3.