Ukrainian 7Looks App has been nominated for European Metaverse Awards

13:38, 30.09.2022 2 min read

Why?

• First of all, it’s the first free in-store personal artificial intelligent stylist.
• Secondly, the project was born in Ukraine that has recently shown an impressive number of successful tech companies.
• Thirdly, the gamified app motivates and rewards consumers’ sustainable behaviour aiming to reduce up to 20-60 kg of CO2 emissions per purchased look.
• Fourthly, the app bridges physical and digital fashion by offering the first free digital twin of the look for Metaverse use to its users.
• Fifthly, being a plug-n-play service not requiring integrations it helps retailers to start using it and scale fast to increase margins and decrease overproduction.

«Sometimes the most complex problems may be solved by a number of simple but effective solutions. Let’s say the fashion industry needs to reduce 2 billion tons of CO2 emissions in 5 years. It is impossible with the current fashion retail system and our consumer behaviour. But I believe that just by changing the way how we buy, use and sell (not discard) the purchased looks, 1 billion users can definitely make such climate impact within this period!” – Mike Merkulov, investor and co-founder of 7Looks.

7Looks is a global B2B2C data-sharing platform that helps retailers decrease returns and unsold deadstock and bridge physical and digital fashion consumer experiences while creating new revenue streams. More information on the link www.7luckylooks.com

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