TM ColorWay partners from western Ukraine met at seminar in Lviv
The second seminar in Ukrainian ColorWay Partners' Tour 2011 was held on June 15, 2011 in Lviv. This tour takes place with the participation of partners from the Exim-Standard company that presents well-known international brands (A4 Tech, F & D, Divoom, Powercom).
Rubin company (TM ColorWay) chose the current topic for their regional marketing seminar - "Earn more with us!" The event was attended by 120 dealers and partners of Rubin (TM ColorWay) from the western regions of Ukraine.
Director of Marketing and Business Development of Rubin Oleg Kristyuk and Technical Director Vladimir Kotlyar reported at the seminar. From partner organizations, a report was prepared by Head of the Sales Department at Exim-Standard Evgeniy Kharybin.
For example, Vladimir Kotlyar presented to the participants information about new products of TM ColorWay, and spoke about a lot of technical details and features that can help dealers sell products more effectively and therefore earn more.
Important market information was announced at the seminar. For example, the main leaders of the consumables and printing equipment market were named, and TM ColorWay is one of the top three sales leaders on this market.
Oleg Kristyuk also noted that the best factor that helps to sell products of TM ColorWay is the high customer demand for high-quality products at a reasonable price for them. The market is not saturated with these products and the demand is constantly increasing. So the popularity of TM ColorWay products that differ in optimal ratio of "price-quality" is constantly growing, and the number of dealers is increasing. TM ColorWay is now represented in more than 3,000 cities, 10,000 stores, 150 Internet shops, 36 national and regional networks, and has more than 3 million customers. Moreover, TM ColorWay products are already sold in eight CIS countries.
Oleg Kristyuk noted after the seminar that the interest of partners in cooperation with Rubin is growing. "This is evidenced by activity in the period of events, seminars and other marketing activities, as well as the overall level of sales growth and the development of our partners," the expert said.
During ColorWay Partners' Tour 2011, Rubin specialists are planning to discuss many topical issues, including the use of various marketing tools for product promotion.
For example, a very effective tool for the development of relations with partners and dealers on the IT market is various events for dealers and partners. Events with the distribution of prizes are being constantly held to motivate partners (even if these are small companies that are in the most remote corners of the country) to increase the sales of TM ColorWay products.
"It was a very responsible task for Rubin to organize a similar tour in six cities, because no one else has done this over the past two or three years. We consider TM ColorWay consumables brand No.1 in Ukraine, so we pay great attention to developing relations with our partners. We also plan to hold a similar campaign next year, and we expect to see more partners and dealers," the director general of the Rubin group of companies, Igor Gasayenko, said after the seminar in Lviv.
The next seminars of ColorWay Partners' Tour 2011 will take place in Odesa, Kharkiv and Donetsk.