PRESS RELEASE: Seminar in Simferopol kicks off ColorWay Partners' Tour 2011
The All-Ukrainian ColorWay Partners' Tour 2011 – a series of meetings with TM ColorWay partners and dealers in various regions of Ukraine – started at the end of May 2011. This tour is the first on the Ukrainian IT market in the last few years, which is a sign of the market's gradual emergence from crisis. Technical seminars and master classes will be held in six cities in Ukraine as part of the ColorWay Partners' Tour 2011. The tour is taking place with the participation of well-known international brands - AMD, "EXIM-standard" company (A4 Tech, F&D, Divoom).
The first event of the tour was held on May 30 in Simferopol (Crimea) and was attended by about 100 people. The speakers at the seminar included leading technical experts, managers and marketing professionals.
The director of marketing and business development of the Rubin group of companies, Oleg Kristyuk, spoke about the new marketing channels of TM ColorWay. According to Kristyuk, today we need a new understanding of marketing channels.
"To achieve high sales level, you often need to go beyond the usual concepts, even beyond your segment," the expert said.
He also shared his experience in creating a successful team on the whole territory of Ukraine. It is no secret that during the crisis marketing distribution channels were destroyed, and only those suppliers who have built a new scheme of sales since then have achieved success. Today, when the Ukrainian market is beginning to emerge from crisis, the development of the partner and dealer network is particularly important. At this stage, working with partners and training them directly affect the company's turnover and the success of its activities.
Oleg Kristyuk also noted that "The Rubin company plans to further develop support programs for dealers and partners, especially in the regions of Ukraine. The ColorWay Partners' Tour 2011 serves this purpose."
The audience at the seminar was interested in the details and questioned the speakers very actively. Each such seminar has seen a great response from attendees through its intense and rewarding training program.
Summing up the results of seminar, Kristyuk said: "We're very pleased that Simferopol is the city in which the first seminar of the ColorWay Partners' Tour 2011 was held. The Crimean representative office of TM ColorWay is in Simferopol itself, and this contributes to the rapid development of the market in this region."
The next technical seminar in the ColorWay Partners' Tour 2011 will take place on June 15, 2011, in Lviv.