Carlsberg Ukraine starts exporting Lvivske Svitle beer to Russia
Carlsberg Ukraine, one of the largest breweries in Ukraine, in June 2013 started supplying Lvivske Svitle beer to Russia.
"Carlsberg Ukraine has started supplies of Lvivske Svitle beer – the most popular brand in Ukraine – to the traditional retail market and supermarkets of Moscow and the central region of Russia," reads the company's report issued on Tuesday.
The beer will be sold in PET one- and two-liter bottles.
The company expressed hope that the Lvivske brand's entrance to the Russian market will allow it to strengthen its positions in the exports segment from Ukraine.
Carlsberg Ukraine also said that among beer brands, Lvivske is second on the Ukrainian market with a share of 13.3% at the end of the first quarter of 2013.
As reported, the owner of Carlsberg Ukraine is Carlsberg Group, one of the leading brewing groups in the world. Carlsberg in Ukraine has three breweries - in Zaporizhia, Kyiv and Lviv.
In Ukraine, the company markets such brands as Slavutych, Lvivske, Tuborg, Baltika, Carlsberg, Holsten, Corona, Arsenal, Khmіlne, Kvass Taras, Negra Modelo, Somersby, Guinness, Kilkenny, Harp and Warsteiner.