17:50 13.07.2017

Ukrainian sunflower oil needs national brand - expert

KYIV. July 13 (Interfax-Ukraine) - UkrAgroConsult consulting company intends in September 2017 to present a project of the national brand of sunflower oil, company CEO Serhiy Feofilov has said at a press conference at Interfax-Ukraine.

"We propose to promote the national brand of sunflower oil as a premium quality product. It should be a large project to inform consumers about the excellent quality of Ukrainian sunflower oil," he said.

According to him, the implementation of such a project will allow increasing export prices for this product by $50-80 per tonne, which importers will pay for quality.

"The goal of this project is to show Ukrainian sunflower oil to the world. India and China are the main consumers of our oil, but it is sold there under their own brands and sometimes consumers do not even realize that this product comes from Ukraine," Feofilov added.

At the same time, he stressed sunflower oil is in no way inferior in quality to olive oil.

"Our approach is to have a national brand. There is the notion of an "umbrella brand" that covers a whole class of products, which seems most effective for sunflower oil in Ukraine," the head of UkrAgroConsult explained.

Feofilov said that representatives of the government and market participants would be involved in the creation and promotion of the national brand of sunflower oil.

Ukraine is the leader in sunflower oil exports in the world.

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