Household appliances market in Ukraine could grow by 20-30% in 2018 - expert

BSH Pobutova Tekhnika LLC, the official distributor of Bosch, Siemens and Gaggenau household appliances in Ukraine, expects a 20-30% increase in the household appliances market (large and small) in 2018 compared to 2017 and intends to increase its share in it, company CEO Serhiy Maksymov has said.

"Last year in Ukraine was the first post-crisis year, when the market showed a significant growth, and even such a powerful one: the figure in the segment of large household appliances in the hryvnia was 28% (in natural terms by 20%), while in the segment of small household appliances it stood at 33%. This is a very high growth, none of the producers expected it (expected 3-5%), and we managed to increase our shares in Ukraine. In 2018 we expect to maintain this trend," he told reporters.

He noted today the company represents three brands of household appliances in the Ukrainian market, including Bosch, Siemens and the luxury brand Gaggenau.

Maksymov did not specify the company's share in the Ukrainian home appliances market, referring to corporate standards, but noted the company occupies the leading position in Ukraine in many categories of goods. In particular, it leads in the segment of dishwashers, occupying more than one-third of the segment.