Sports retailer Reebok leaves Ukrainian market – media

Sports retailer Reebok is leaving the Ukrainian market, the last stores of the chain will be closed in the spring, Forbes Ukraine reported.

According to him, the Reebok store in Kyiv’s Sky Mall shopping center will operate until May 8, 2026, and in Retroville shopping center until the merchandise sell-off is complete.

Market experts told Forbes that the sports brand’s exit from the Ukrainian market continues the trend of major Turkish chains closing — English Home, Koton, DeFacto and FLO.

At the same time, Ukrainian sports retailers could compete for the right to develop the Reebok brand, the publication notes.

According to Opendatabot, net revenue of FLO Ukraine LLC, which operates the Reebok chain in Ukraine, was UAH 84.4 million in the first three quarters of 2025, while losses reached UAH 48.5 million.