10:23 14.07.2017

Era TV company to abandon analogue broadcasting license in favor of UA: Pershy TV channel

KYIV. July 14 (Interfax-Ukraine) – Era television and radio broadcasting company would abandon the analogue broadcasting license in favor of UA: Pershy TV channel.

Director General of National Public Broadcasting Company of Ukraine Zurab Alasania said at a press conference at Interfax-Ukraine that the top managers of the company arranged this with the Era media company.

Era television and radio broadcasting company, which has been broadcasting synchronously with UA: Pershy TV channel every day since 2001 (from 06:00 until 09:00 and from 23:00 until 01:20) will stop broadcasting on August 1.

The companies start cooperating. Era Media will be able to broadcast its infotainment block on UA: Pershy TV channel in the morning from 06:30 until 09:30.

"Finally we have solved the issue that could not get off the ground for 16 years, since the National Council for Television and Radio Broadcasting of Ukraine granted Era a license for analogue broadcasting in the UT-1 network. We managed to find a compromise that suits both sides. Now the principle of "one frequency - one channel" will work again," Alasania said.

In turn, Director General of Era Media Ihor Lotashevsky said that the establishment of partnership relations and the development of long-term cooperation between Era Media and National Public Broadcasting Company are aimed at the implementation of joint projects.

"Era decided not to renew the license for analogue broadcasting after August 1, 2017. At the same time, we switch to professional cooperation and, at the request of National Public Broadcasting Company, we will produce at least three morning hours of television products per day for the UA: Pershy TV channel," Lotashevsky said.

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