KYIV. April 28 (Interfax-Ukraine) - Khlibodar (Zaporizhia) intends in the near future to start production of flour enriched with magnesium in the framework of the "Healthy Ukraine" national program initiated by a group of scientists of the NanoSapiens project.

"Enriched flour will appear in stores in the near future, and later enriched bread and confectionery goods. I'm cautiously optimistic about the rate of promotion of these products through the networks because for this they have to become popular, while now people care more about the final cost of the product rather than its quality," Khlibodar CEO Borys Shestopalov said during a press conference at Interfax-Ukraine.

However, he expressed hope that the number of producers supplying products enriched with micronutrients to the market would grow.

Shestopalov added that enriched flour would be available at warehouses in two weeks and delivery to retail networks would depend on promotion that has certain specifics.

Khlibodar group of companies has been working in the market since 1991. It is among the ten largest producers of flour and bakery goods.