The value of the top 100 most expensive brands of Ukraine totals $5.4 billion, according to a study conducted by the Novoye Vremia publication jointly with MMP Consulting.

According to the study, the top three most expensive brands are Morshinska estimated at $507 million, Sandora ($312 million) and Roshen ($274 million).

The valuation methodology is based on the financial results of the companies owning the brands, as well as the factors that may affect the brand value: geographical coverage of sales, technological component, manufactured products and investment attractiveness of the industry.

The brand of the alcohol producer Nemiroff was estimated by experts at $255 million, Nova Poshta at $218 million, PrivatBank at $211 million and Khortytsa at $203 million.

The top ten also included Rozetka ($179 million), Kyivstar, the largest Ukrainian mobile communications operator ($168 million) and Obolon ($162 million).

The largest number of brands in the rating represents food products, retail, beer and non-alcoholic and alcoholic sectors, as well as confectionery.